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Organized AR Development Process By AUGMENTOM

1. Conceptualization & Collaboration

We begin by working closely with our partners to define the vision and objectives of the AR experience. During this phase, we establish creative direction, outline project goals, and ensure alignment with client expectations. This collaborative effort guarantees that every detail meets the highest standards.

Key Activities:

  • Brainstorming with stakeholders
  • Defining project goals and metrics
  • Aligning creative and technical vision

2. 3D Model Creation

For AR experiences that involve 3D assets, the next phase involves building highly detailed models. In this step, our team focuses on ensuring every detail is accurate and realistic. Whether it’s a product or an environment, our 3D models reflect real-world counterparts down to the finest details, ensuring authenticity.

Key Activities:

  • Creating a 3D model of the product or object
  • Ensuring accuracy in size, texture, and design
  • Review and refinement for realistic depiction

3. Scaling & Mechanics Development

Once the 3D assets are ready, the development team focuses on AR-specific mechanics, such as scaling and user interaction. A core feature is providing a default life-sized view of the product while allowing users to interact with it in a natural, engaging way. This ensures accessibility, regardless of the user’s physical space.

Key Activities:

  • Developing default scaling and user interface (UI)
  • Integrating interaction features (zoom, rotation, etc.)
  • User testing to ensure ease of interaction

4. Surface Recognition & Tracking

To create a seamless AR experience, we implement advanced surface recognition and tracking technologies. These tools allow the AR elements to be placed accurately within the user’s environment, providing a sense of realism. The object must feel anchored to the real-world surface, enhancing immersion.

Key Activities:

  • Integrating surface recognition technology
  • Real-time tracking for accurate placement
  • Testing placement in various real-world settings

5. Social Media Optimization

In the digital age, shareability is crucial to the success of AR campaigns. During this phase, we build features that enable users to capture and share their AR experiences effortlessly. Optimizing the app for platforms like Instagram and Twitter ensures that the experience can go viral and reach wider audiences.

Key Activities:

  • Developing in-app photo and video sharing features
  • Ensuring compatibility with social media platforms
  • Optimizing for quick uploads and sharing

6. Testing, Optimization, & Deployment

The final step involves rigorous testing to ensure a smooth, bug-free user experience. We optimize the app’s performance for different devices and networks before deploying it across platforms. Continuous monitoring and feedback loops ensure ongoing improvements after deployment.

Key Activities:

  • Conducting user testing on multiple devices
  • Performance optimization for speed and functionality
  • Final deployment across all relevant platforms

Conclusion:
This organized approach to AR development ensures a cohesive, high-quality experience that captures attention, encourages interaction, and enhances brand engagement. By combining creative vision, technical precision, and user-centered design, we deliver AR solutions that push the boundaries of marketing.